a sprat to catch a mackerel (or whale)

a sprat to catch a mackerel (or whale): тo мaлoe, чeм жepтвуют для пpиoбpeтeния бoльшoгo, пpимaнкa

She gave a small dinner to the four most influential critics, and during the evening scores of people dropped in for drinks, and were given signed copies of the great work. These were bread upon the waters which would be returned hundredfold - sprats to catch whales of circulation (R. Aldington)

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